Sussex Beard Oil “How To” Video Series: Episode 1

Hear From the Experts!

Get to know Sussex Beard in a brand new way! This video series will explore the proper ways to use our products & help you get to know Sussex Beard Oil Merchants like never before. Let us know about any further questions you have!

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Episode 2 will be coming soon.

Beard Heritage Month

To honor the bearded Hairitage of my Great Great Grandfather Jacob we will be marking the month of July as Beard Hairitage Month. Our Combs will be .15 ( the price when they first came out) each when you by any product. (Like always each SlumberJack will have one for free)

Did You Know:

  • It is the oldest known comb—a small four-toothed number carved from animal bone some eight thousand years ago.
    Combs have been made from bone, tortoiseshell, ivory, rubber, iron, tin, gold, silver, lead, reeds, wood, glass, porcelain, paper-mâché.
  • Combs were among the first and most popular objects made of celluloid.
  • By 1867 elephants, were in grave danger of being “numbered with extinct species” because of humans’ insatiable demand for the ivory in their tusks. Ivory, at the time, was used for all manner of things, from button hooks to boxes, piano keys to combs.
  • By the turn of the 20th century, hair brushes and combs made of celluloid, ebonite, galalith, and metal were becoming more common, even as more and more people were washing their hair with shampoo. Alfred Fuller, who wanted to make durable brushes that most people could afford, started selling his grooming products door-to-door in 1906. His enterprise blossomed into a million-dollar company. In first half of the 20th century, his Fuller Brush Company salesmen, who offered hair and cleaning brushes, became so familiar to American audiences that Donald Duck even played one in a Walt Disney animation.
  • In 1960, the first “unbreakable” plastic combs were introduced. The Cardinal Comb & Brush

Order your Vintage Pocket Comb Now
(limit of 3 per person)

Growing Pains

There appears to be a common denominator between people and businesses, as each grows and develops there seems to be no way to avoid growing pains. When formulating quality oils and products, there are no shortcuts to maturity or any quick formula in producing a quality product. If you want the best outcome then you have to be willing to go through the growing pains.
When I started the adventure my intention was to have a product for me to use personally. Before long I learned that many others were looking for natural beard care products and to meet this need a small business venture was born. After four years, more product development, money invested and an appearance on the Dragon’s Den , one thing is evident – Growing is painful! When you have a demand that exceeds your supply, you can stay the same, make excuses or grow and meet that demand and the later is just what we did.

Sussex Beard Oil merchants has gone from doodle marks on a scratchpad to a fully incorporated business.

As time went on I realized this company is about so much more than a beard, it has become about designing and producing high-quality natural grooming products for men. The response to our product has been so exciting and much broader than planned. In the midst of the growth I have been looking ahead and planning for the next important steps. I’ve been told that many small businesses do not succeed due to lack of planning for the future. With this in mind I have sought out quality advice and have not just listened but acted on that advice. I have been fortunate to be surrounded by advisers who I know on both a personal and business level.
After the Dragon’s Den it was clear that a better structure was the only way to move forward. Part of that process has been to create an incorporated company that could represent not only Sussex Beard Oil, but a growing product line. Our Incorporated company of “Sussex Soap and Oils Merchants Inc.”  provides a platform for all future products and services as well as maintaining the growth of Sussex Beard Oil. The structure that we now have in place allows us to keep and maintain the integrity of our service, product and style.
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Customer support and enthusiasm has made the difficulties of growing pains so worthwhile and is a key motivating factor in pressing forward.

Behind every beard is a chin behind every chin is a man with a story…….this is part of my story. 

People Helping People

Prior to the Dragon’s Den taping I had only heard of Jesse Haymen and his inspiring idea of the Movember Campaign. My friend Justin Conners arranged for us to connect via phone and in our first call I asked him if he wanted to go on an adventure with me, his response? “I’m in”. I only actually met him in person the day of the Dragon’s Den taping. We had 40 minutes to talk out our game plan and I honestly could not have had a better beard model.

What totally worked for me is that in his Movember “off season” he grows a full and fabulous beard. Up until that moment of my pitch to the Dragon’s he had never used any product on his facial hair so his very first experience was to try it on camera. I found myself getting so caught up in some of the interaction on stage that I forgot what I was there for (this explains me standing there with my mouth open).Jesse Hayman pic 1

When the filming was done we headed off for a late breakfast and spent a few hours talking about the passion of his life, helping men. His commitment to all the challenges that face men is beyond inspiring. He is a champion of addressing such issues as prostate cancer, mental illness and emotional issues all of which encompasses men’s health.
This is a man with a deep conviction for helping people and I couldn’t have had a better example of what our product stands for to pitch with me that day.

We at Sussex Beard support people helping people. My motivation has never been just about the product so in celebration of our three-year adventure thus far, we would like to donate $3 from the sale of each StacheStik over the month of November to the “Movember Campaign”.

Behind every beard is a chin and behind every chin is a man with a story….

The Renaissance Of Men’s Grooming

A Sussex man is trying to smooth out the transition from smooth skin to bushy beards with a new beard oil.

Beards may be making a comeback these days, which comes the need to care for the fashionable facial hair.

“I really believe there’s a renaissance of men looking after themselves this way. It’s a billion dollar industry for men’s products and it’s showing more and more in mainstream,” said Matt White.

White has had a beard for more than 30 years, but he admits his current beard is pretty “ferocious.”

But with his ferocious facial hair, came irritated skin, so White developed Sussex Beard Oil to sooth his itchy skin and tame his bushy bristles.

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Sussex’s Matt White’s experience with bushy beards prompted him to develop a new beard oil. (Tori Weldon/CBC)

“I would look at beards almost as a symptom of something bigger. I see a renaissance of men’s grooming stirring where you see every aspect of the hair styles are like from the ’50s,” he said.

He took his idea of beard oil to Ann Ophaug and her husband from Soap Works in Sussex.

“My husband was very excited about it, so when I came back to the store he said, ‘This guy’s been in he’s got a great beard and he wants to make a beard oil and I said yes, we’ll do it,'” she said.

“And I said, ‘Ok. Let’s do it!'”